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COMM301

Week 3: Self, Identity, Perception & Attribution

Week 3 Overview

1 min read

Learning Objectives

  • 1Define self-concept and explain how it develops through social interaction
  • 2Describe the three stages of the perception process: selection, organization, and interpretation
  • 3Explain attribution theory and distinguish between internal and external attributions
  • 4Identify common attribution errors, particularly the fundamental attribution error
  • 5Apply perception checking as a tool for improving communication accuracy

Why This Matters

Our perceptions of ourselves and others fundamentally shape how we communicate. When we understand how perception works - and how it can go wrong - we become more effective communicators who can avoid misunderstandings and build stronger relationships.

This Week's Checklist