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COMM301

Week 6: Culture, Context, Power & Inclusion

Navigating Cultural and Power Dimensions

15 min read

Cultural Communication Patterns

Culture profoundly shapes how we communicate. Two key dimensions help us understand these differences: context orientation and individualism-collectivism.

High-Context vs. Low-Context Cultures

High-context cultures (common in East Asia, Middle East, Latin America) rely heavily on:

  • Shared history and relationships for meaning
  • Nonverbal cues, tone, and context
  • Indirect communication styles
  • Understanding what is not said

Low-context cultures (common in North America, Northern Europe) emphasize:

  • Explicit, direct verbal communication
  • Detailed explanations and written agreements
  • Saying exactly what you mean
  • Clarity over subtlety

Neither approach is inherently better - they represent different communication logics that serve their cultural contexts.

Individualism vs. Collectivism

Individualist cultures value:

  • Personal achievement and recognition
  • Speaking your mind directly
  • Individual rights and autonomy
  • "I" identity

Collectivist cultures value:

  • Group harmony and consensus
  • Preserving relationships over winning arguments
  • Family and community obligations
  • "We" identity

Understanding Power in Relationships

Power is always present in communication. It flows from multiple sources:

  • Position power: Formal roles and titles
  • Expert power: Knowledge and skills
  • Relational power: Connections and alliances
  • Referent power: Charisma and likability
  • Information power: Access to important information

Power imbalances affect who speaks, who listens, whose ideas are valued, and how conflicts are resolved.

Recognizing Microaggressions

Microaggressions are brief, everyday exchanges that communicate hostile or negative messages to members of marginalized groups. They are often unintentional but still harmful.

Common forms include:

  • Complimenting someone for being "articulate" (implying surprise)
  • Asking "Where are you really from?"
  • Assuming someone's role based on their appearance
  • Using outdated or insensitive terminology

The impact is cumulative - like "death by a thousand cuts."

Practicing Inclusive Communication

Inclusive communication involves:

  1. Self-awareness: Recognize your own cultural lens and biases
  2. Person-first language: "Person with a disability" not "disabled person"
  3. Pronoun respect: Ask about and use correct pronouns
  4. Avoiding assumptions: Don't assume experiences based on identity
  5. Active listening: Create space for different perspectives
  6. Humility: Be willing to learn from mistakes

The goal isn't perfection but a commitment to continuous improvement and genuine respect for all people.

Additional Resources